Today, all media is digital media – be it corporate documents, financial reports, sales collateral, website resources, graphic arts files or rich-media content such as audio and video. Having access to the entire organization’s digital content, from anywhere in the world, significantly extends the reach of companies to address an increasingly global and fragmented production chain.
Knowledge workers typically spend up to 30% of their day searching for information, while 50% of their online searches are unsuccessful.
Recognizing that many users may be novices with DAM applications, the NEUTRINO interface has been designed to be as intuitive and user-friendly as possible. For graphic arts and content management applications, users can simply “drag and drop” images and graphics directly into common professional page-layout applications. Active assets are automatically ‘checked-in” and “checked-out” without the user having to do anything. Indexing and cataloguing has been simplified by the system auto-populating as many fields as possible.
NEUTRINO runs seamlessly on both Windows® or Mac® computers, allowing even inexperienced users to access, search, index, view/hear and download content. Built-in ‘fuzzy-logic’ algorithms allow searches for context as well as content and, unlike many other systems, NEUTRINO ships with support for a large range of content types – images, video, documents, etc. - right out of the box.
Many DAM products adopt a ‘browsing’ metaphor to locating assets, meaning users are forced to manually browse the assets resulting from the initial text-based search in order to find the target file. The main reason for this is due to the DAM system’s inflexible and underpowered search engine. Many DAM products today almost grind to a halt when asked to search a content repository populated with a large number of assets.
Rather than adopt a “browsing” search analogy, NEUTRINO uses a “Search” paradigm, giving users incredibly detailed control of all search parameters. The result is an extremely-targeted search request that produces more relevant results. NEUTRINO’s engine utilizes the latest programming technology, resulting in perhaps the industry’s fastest DAM search engine, irrespective of the size of the content repository.
The system allows unlimited personalized index criteria and offers sophisticated multi-lingual capabilities – automatically translating search queries, for example. A search on “house” could show assets catalogued as “maison” (French), “casa” (Spanish), “haus” (German) and even “дом” (Russian) – automatically.
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Efficient organization is a key element to the centralization of digital assets. The creation of a classification structure, or taxonomy, allows for fast and easy access to any asset regardless of how large the overall repository may be. NEUTRINO not only supports a range of ‘standards’ based taxonomies, such as XMP, LOM, IPTC, or EXIF; it also allows the creation of your own, unique classification structure.
NEUTRINO features a range of sophisticated production workflow tools that can be automatically triggered based upon an event scenario. The “Light Table” view allows users to drag thumbnails to a dedicated area to create “mini-collections” of assets for use in specific productions, and even shared with other users.
How many times have you paid to have a clipping-path made for an asset, only to find out later on that it had already been created: it just didn’t show up on the search?
NEUTRINO displays and references any post-production work performed on an asset – colorspace transformations, clipping paths, masks, etc. – and automatically associated such ‘treatments’ to the original asset. saving time and money in unnecessary duplicated work.
Administrators will love NEUTRINO’s extensive reporting features. They can see who has been searching across countries, or narrow down the reporting to one location or individual user.
On the permission side, admins get the power and flexibility to designate not only what each user group or individual user is allowed to do, but also in which contexts an asset can be used.